Building on the success of the ActionAid Bangladesh Fashion Show “Beauty Redefined”, which secured global media coverage and had an enormous visual and emotional impact, ActionAid UK is planning to adapt the event to inspire a UK audience.
On the eve of the UN Day of the Girl Child, we will hold the “Survivors Runway” – a solidarity event with women and girls affected by acid attacks, to raise awareness of ActionAid’s work to end violence against women and girls around the world.
Our fashion show will be fronted by survivors of acid attacks from Bangladesh, and supported by celebrity ambassadors to attract widespread media attention. The clothes will be designed by world-renowned designer and former model Bibi Russell, whose fashion label has revived the Bangladeshi textile industry. Additional performances, visual and audio effects, video, music and lighting will provide further context, atmosphere, and energy to the event.
Raising awareness of our work is a key objective, so we will be inviting members of the media to attend – including fashion press, women’s rights journalists, and Bangladeshi media. We will broadcast the event via Facebook Live to help us reach a mass audience.
The guest list will include high level contacts, and there will be a champagne reception for them to hear about the survivors’ stories, and ActionAid’s work to support them.
U Block at the Old Truman Brewery
on Brick Lane is a ground floor warehouse with a large and
wide entrance on Brick Lane. A great benefit of this venue is that it has no
pillars so no problems with sight lines and gives the capacity for a long
U Block features a high ceiling, grey floors
and corrugated iron walls so it has a contemporary, urban aesthetic. U Block hosts shows from Free Range Fashion Week show for Winchester School of Art, To Be Confirmed Fashion Trade show, 100% Norway Design Show and Diesel.
The Old Truman Brewery is a creative hub for events, small businesses and restaurants. Based in the famous street of Brick Lane, it is a short walk to the City (London’s business district ) and is the heart of the city’s Bangladeshi-Sylheti community .
More information here: http://www.trumanbrewery.com/cgi-bin/venue2.pl?sub=&rID=3246
The event can hold 200 people. It will be an invitation-only event, and we will be inviting high level guests, including:
NOTE: This is a general overview of the event plans so far, developed with our guests in mind. We are still developing these plans, and hope to continue building the plans together with ActionAid Bangladesh, the eight men and women participating, and Bibi Russell.
We will later develop the itinerary and schedule for all participants
6.30-7pm – ARRIVAL (timings to be confirmed)
7-7.30pm – FASHION SHOW
[A full event plan is being devised by choreographer Vikki Burns http://www.vikkiburns.com/
and our Events Production Manager Antony Waller http://www.awandc.com/.
They will base their ideas on Bibi’s vision for choreography, and will devise a
plan to ensure all elements are pulled together in a cohesive way]
7.30-8.30pm – DRINKS AND CANAPES RECEPTION
8.30pm – EVENT CLOSES
PUBLICITY: How we will reach a wider audience