Published Date: May 27, 2019

Details:

  • Date: Tuesday 10 October 2017
  • Time: 6-8.30pm
  • Venue: The Old Truman Brewery, Brick Lane, London, UK .

Event concept:

Building on the success of the ActionAid Bangladesh Fashion Show “Beauty Redefined”, which secured global media coverage and had an enormous visual and emotional impact, ActionAid UK is planning to adapt the event to inspire a UK audience.  

On the eve of the UN Day of the Girl Child, we will hold the “Survivors Runway” – a solidarity event with women and girls affected by acid attacks, to raise awareness of ActionAid’s work to end violence against women and girls around the world.

Our fashion show will be fronted by survivors of acid attacks from Bangladesh, and supported by celebrity ambassadors to attract widespread media attention. The clothes will be designed by world-renowned designer and former model Bibi Russell, whose fashion label has revived the Bangladeshi textile industry. Additional performances, visual and audio effects, video, music and lighting will provide further context, atmosphere, and energy to the event.

Raising awareness of our work is a key objective, so we will be inviting members of the media to attend – including fashion press, women’s rights journalists, and Bangladeshi media. We will broadcast the event via Facebook Live to help us reach a mass audience.

The guest list will include high level contacts, and there will be a champagne reception for them to hear about the survivors’ stories, and ActionAid’s work to support them.

The venue:

U Block at the Old Truman Brewery on Brick Lane is a ground floor warehouse with a large and wide entrance on Brick Lane. A great benefit of this venue is that it has no pillars so no problems with sight lines and gives the capacity for a long catwalk.

U Block features a high ceiling, grey floors

and corrugated iron walls so it has a contemporary, urban aesthetic.  U Block hosts shows from Free Range Fashion Week show for Winchester School of Art, To Be Confirmed Fashion Trade show, 100% Norway Design Show and Diesel.

The Old Truman Brewery is a creative hub for events, small businesses and restaurants. Based in the famous street of Brick Lane, it is a short walk to the City (London’s business district ) and is the heart of the city’s Bangladeshi-Sylheti community .

More information here: http://www.trumanbrewery.com/cgi-bin/venue2.pl?sub=&rID=3246

Guestlist:

The event can hold 200 people. It will be an invitation-only event, and we will be inviting high level guests, including:

  • ActionAid supporters – major donors, institutional donors & DFID contacts.
  • Celebrity supporters
  • Media & fashion bloggers
  • AA Bangladesh contacts, and members of UK Bangladeshi diaspora
  • Political contacts
  • UK women’s rights sector
  • ActionAid trustees
  • AAUK partners eg corporate partners


Rehearsals:

  • 9 October, 2pm at hotel: Rehearsal with all participants, and choreographers
  • 10 October, 2pm at Fashion show venue: Dress rehearsal

THE EVENT:

NOTE: This is a general overview of the event plans so far, developed with our guests in mind. We are still developing these plans, and hope to continue building the plans together with ActionAid Bangladesh, the eight men and women participating, and Bibi Russell.

We will later develop the itinerary and schedule for all participants

6.30-7pm – ARRIVAL (timings to be confirmed)

  • Red carpet entrance for our guests, and media photos. There will be ActionAid branded signs to direct people to the entrance.
  • Guests arrive and register with our staff
  • A drink (alcoholic/non-alcoholic) is offered to guests
  • Guests will then walk into an “exhibition space” with photos and audio from survivors from our countries to immerse guests in the issues and the emotion of the event as soon as they arrive.
  • Guests are directed to seats – there will be programmes on seats, giving further information about the survivors and what the event is about.
  • The front row will be reserved for celebrities and special guests.

7-7.30pm – FASHION SHOW

[A full event plan is being devised by choreographer Vikki Burns http://www.vikkiburns.com/ and our Events Production Manager Antony Waller http://www.awandc.com/. They will base their ideas on Bibi’s vision for choreography, and will devise a plan to ensure all elements are pulled together in a cohesive way]


  • Survivors of acid attacks will open the show by walking down the runway, modelling clothes designed by Bibi Russell. This section of the show will be choreographed by Bibi Russell.
  • During breaks in the fashion show, and to allow time for the models to change, we will add audio, video, and lighting effects, and there will be performances by contemporary British Bangladeshi dance groups and/or musicians.
  • Short and inspirational introduction to the event by Farah Kabir or Nurun Nahar to provide the context.
  • Finale: Bibi to walk the runway with the models and give a short speech about clothes and the story about her involvement to close the show.

7.30-8.30pm – DRINKS AND CANAPES RECEPTION

  • Short Speeches by: Farah Kabir; Nurun Nahar; Girish Menon [TBC]
  • Video to bring more survivor voices and information about ActionAId’s work.
  • Champagne, non-alcoholic drinks and canapes served
  • Networking event

8.30pm – EVENT CLOSES

PUBLICITY: How we will reach a wider audience

Media activity:

  • We will invite fashion media and bloggers to attend, and we’ll co-ordinate photo opportunities and interviews with survivors, Bibi Russell, and AAB staff at the event.
  • Our celebrity supporters will also attract press attention.
  • We’ll send out images and video to all press contacts, and will speak to broadcast media to arrange interviews with the participants.
  • We will also arrange interviews and features in women’s rights press, and UK Bangladeshi press.

Digital activity:

  • We will broadcast the event via Facebook Live, and will also post on Instagram and Twitter
  • Our celebrities and guests will be encouraged to post about the event on their social media channels, using the hashtag #SurvivorsRunway
  • In the following days, we will produce a film of the event and promote this via our social media channels.

KEY CONTACTS:

  • Philippa Dillon, Project Manager (Managing all event logistics)

Philippa.dillon@actionaid.org, 00447917360983

  • Michelle Carney, Project Sponsor (Overseeing project)

Michelle.carney@actionaid.org

  • Maria Saidy, Communications Officer (all travel and transport logistics in Bangladesh and in London)

Maria.saidy@actionaid.org