ActionAid Bangladesh is implementing “Promoting Opportunities for Women’s Empowerment and Rights” known as POWER project which is a multi-country project implementing in Ghana, Rwanda, Bangladesh. The long-term objective of the project is to contribute to increase economic empowerment of women. The specific objective of the intervention for Bangladesh is to increase the income of 6151 women and their ability to control their income, through recognizing, redistributing and reducing of Unpaid Care Work (UCW), practicing Climate Resilience Sustainable Agriculture (CRSA)and accessing markets by 2020. The Dutch Ministry of Foreign Affairs is funding for this five-year long project started from January 2016. In Bangladesh, the project is implementing at Fulchori upazila under Gaibandha district, Sadar upazila under Lalmonirhat district and Ghoraghat Upazila under Dinajpur District. The implementing partner of the project is SKS Foundation and in Ghoraghat the project implemented by ActionAid Bangladesh.
POWER project intends to develop two documentaries on redistribution of Unpaid Care Work.
1. One documentary will portray the role of young male member of the family who is regularly sharing the Unpaid Care Wok burden. Young people are the foundation for effective development including enhancing the cohesiveness of families and communities. Young male role models can influence change towards more positive behaviour and gender norms. Moreover, young people could be a catalyst for positive change towards gender equality and redistribution of UCW.
2. The second documentary will depict the message of the alternatives as day care center, energy saving cooking stove, bio-gas plant, allocation for care givers, gender sensitive environment etc. by the greater society/community/structure to redistribute and reduce the burden from women’s shoulder. Thus, women can enable some time to participate equally in the society and the economy.POWER project, ActionAid Bangladesh will use these documentaries to undertake Policy Advocacy action in national and international level.