Farmers, specially women entrepreneurs now will be selling their products directly to the consumers. On 11 April 2019, a national selling point ‘Aaurhi’ is going to start its journey at Gulshan area in Dhaka city where the women entrepreneurs will get the chance of to sell their products on their own. There will also be a coffee corner, agricultural and handcraft products.
In Bangladesh, women are directly working with agricultural production including input collection, land preparation, using fertilizer, weeding, pest management, harvesting, seed production and preservation for next cultivation. But in marketing level, they remained absent. Their presence in the market is insignificant. They also involved in the non-agricultural production to increase income through income generating activities. But they face different obstacles to get entry in the market including unfair treatment of buyers and whole sellers, sexual harassment, lack of infrastructural facilities etc which prevent them from having their control over their own income.
Under its “Promoting Opportunities for Women’s Empowerment and Rights (POWER)” project, ActionAid Bangladesh has been working for the empowerment of these women entrepreneurs. This project has been working with more than 6 thousand women at four upazilas in Gaibandha, Lalmonirhat and Dinajpur. This national selling point will help women producers to boost up their business through National selling points for mainstreaming women product in the market.
Women participants and their organization will lead the process of management of the center, where AAB will play the role of supporting them entirely. Gradually they will develop their skill to run this business smoothly on the profit of the selling center with the association of govt., non govt. and business organizational support and cooperation which help them to enter in the national wide market with their products.
Aaurhi will establish a relationship of justice between the consumers and sellers as well as ensuring safe food and products for all.
Time: Thursday, 11 April 2019
From 11:00 AM To 12:00 PM
Venue: ‘Aaurhi’ outlet, 1/B Green Square (level 1/A). Road-8, Gulshan-1, Dhaka 1212